Build a Nonprofit Fundraising Program That Actually Works

The only toolkit you need to raise money for your organization.

You Got Involved in Your Nonprofit to Make a Difference

The problem is your mission needs funding, and you just don’t have the resources or the time to figure it out alone.

Managing a nonprofit fundraising program is tough. How do you build a pipeline of supporters? What does an effective development team look like? What fundraising platforms are right for our organization? How do we systematize and scale to raise more for our mission?

We understand exactly where you’re at. As former nonprofit professionals ourselves, we've experienced the uphill battle of fundraising and the toll it can take on our energy and well-being.

But guess what? It doesn’t have to be that hard!

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That's Why We Created DonorFlow™ Academy

Think of it as your fundraising program in a box!

DonorFlow™ Academy takes all of the guesswork out of fundraising and gives you all the tools in a single place with simple, step-by-step instructions.

We're not just here to offer quick-fix tactics because the reality is that if you want your organization to be around for a while, raising money is a long game that requires big-picture strategies. It’s a marathon, not a sprint!

Our goal is to help nonprofits build sustainable fundraising programs that actually work so you can make an impact in your community.

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What You Learn in DonorFlow™ Academy

Module 1: Mindset and Goals

Overcome limiting beliefs and help you set goals. Lessons include:

What to Expect in DonorFlow Academy
Setting Transformational Goals
Developing Your Fundraising Messaging Strategy
Starting With a Strong and Healthy Team Mindset
Philanthropy: Notes on History, Culture, and Ethics

Module 2: The Donor Journey

Adopt the donor’s perspective as you learn to craft an unforgettable donor experience. Lessons include:

Demystifying Fundraising Terminology
Understanding Your Base of Support with the Donor Pyramid
Diversifying Your Revenue Streams
What is the Donor Journey and Why Does it Matter?
Key Elements of an Excellent Donor Experience
How to Visualize the Donor Journey with Donor Personas
Donor Journey Funnel and Creating the Pipeline

Module 3: Development Team Operations

Make your team run like a well-oiled machine. Lessons include:

What Is Development Operations
Maximizing Your Time and Resource Allocation
Embracing the Power of Technology
Documenting Your Operating Procedures
Elevating Your Leadership and Communication Skills
Investing in Quality Control

Module 4: Technology and Implementation

The “how-tos” of the modern tech stack for nonprofits. Lessons include:

Elements of a Great Tech Stack
Common Mistakes Costing You Donation Dollars
CRM Set Up for Success

Module 5: Communications, Engagement, and Stewardship

Breakthrough to your audience and strengthen donor relationships. Lessons include:

Crafting a Consistent Annual Communications Plan
Email List Building Basics
Using Content Offers to Generate Leads
Why You Need Automation
Implementing a Thank You Plan
Stewardship: Building Relationships Through the Donor Lifecycle
Why Artificial Intelligence is Your New Best Friend
Crisis Communication Plans

Module 6: Reporting and Measuring Impact

Understand what you want to report, how to track it, and why it matters. Lessons include:

Why Every Nonprofit Should Prioritize Reporting and Measuring Impact
Introduction to Fundraising Data Analytics and Key Performance Indicators
Quantifying Impact for Donors
Best Practices for Data Administration
Tracking Donor Data: Tags, Segments, and Source Codes
Actionable Annual Retrospective and Strategy Session

Bonus Content

Specialized topics for added growth. Lessons include:

Grant Writing Basics
Governance Best Practices
Prospect Research Basics

Our Wins

We have dedicated our careers to the nonprofit sector. During that time, we have had the opportunity to support nonprofits of all shapes and sizes, with vastly different missions, and each with its unique set of challenges. Our framework has proved successful every single time! Here are just a few examples of the kinds of wins you can achieve when you join DonorFlow™ Academy:

A nonprofit focused on curing a rare disease raised over $100,000 in a 60-day crowdfunding campaign that we helped them design and deploy.

A public interest law nonprofit won a $25,000 grant increase, thanks to the metrics tracking and communications strategies we guided them in executing.

A nonprofit advocating for equitable end-of-life care secured more than 250 planned gifts totaling $7,000,000 within just 18 months after implementing the donor engagement strategy we recommended.

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